When you use the Website, we may collect personal information about you, such as your name, address, SIN, telephone number, email address, asset information, income information, or any other information that you submit on applications or other forms made available through the Website. We collect this information when you request more details about our offering, begin an application, or make an inquiry.
We may also collect personal information about you from third party sources, which we may combine with information that you provided to us or we previously collected. For example, we may receive information from a social media service about you if you use a social media account to log into the Website.
We also automatically collect certain information related to you and your activities on the Website when you visit the Website. This information includes information such as your IP address, your internet browser and operating system type, the date and time of your visit, and the website that referred you to us.
Website Tracking Features
We also use third-party cookies to serve targeted advertisements on both the Website and on third-party websites. These cookies may track users over time and across third-party websites and services. Please note that if you opt-out of advertising cookies, you may still see our advertisements on third-party websites and services.
How we use your information
We use personal information and any other anonymous information for the following:
- To complete and fulfill your loan application;
- To respond to and fulfill your requests;
- For our marketing efforts, such as to send you marketing communications that we believe may be of interest to you;
- For our business purposes, such as for analysis and to develop new products and services;
- To improve the Website and for analytics purposes; or
- For any other purpose to which you consent.
Sharing your private information
- Such as vendors who provide employment verification, degree verification, title, document import, or other necessary services;
- For any purpose to which you expressly consent;
- To protect our rights or the rights or safety of others; and
- As may be required by law or regulation.
In the event that we enter into a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), personal information that we have collected may be transferred in the course of that corporate transaction to the relevant third party purchaser, joint venture partner, merged entity, assignee or similar party.
How we protect your information
FirstStep uses reasonable physical, technical, and administrative security measures to protect personal information we collect from loss, misuse, unauthorized access, or improper disclosure. Please understand that no security technology is completely secure, and remember that when communicating with FirstStep, email is not a secure form of communication when transmitting sensitive or personal information.
Links to other websites
This Website is not intended for persons under the age of 18. We do not knowingly collect, maintain, or use personal information from children under the age of 13. If we become aware that a child under the age of 13 has submitted personal information to us through the Website, we will immediately delete such information.
Updating or deleting your information
A copy of the personal information you provide to us and which we retain is kept on our servers. You can access and notify us to update the personal information you have provided. You can also request that we modify or delete information we have gathered during your visit by emailing at email@example.com.
Please note that FirstStep cannot purge information from the systems or files of any FirstStep Affiliates, service providers or other financial institutions that have subsequently been sent your personal information to provide their services.